THOUGHT BUBBLE: The Trouble with Macklemore
The white rapper with the crazy red fringe game and un-Googleable hairstyle danced across Saturday Night Live’s venerable stage two weekends ago like it was his last performance on earth. At first glance, the “blandly handsome” Macklemore (as Grantland’s Steven Hyden put it) didn’t look much like a rap music harbinger of doom, but for a concerned segment of hip-hop’s literati that’s what he closely resembles.
If you were a viewer watching at home, or maybe even in the studio audience, your reaction was likely one of either intense bewilderment, extreme delight, or furrowed disdain. Macklemore’s number one hit single “Thrift Shop” has very humble origins and the story of its rise to fame contains the standard tropes now associated with meme-powered feats of acclivity. But while sectarianism as it concerns bubblegum acts like Carly Rae Jepsen and petri dish experiments like Lana Del Rey can be reduced essentially to matters of taste, Macklemore’s ascent is complicated by the genre he practices in and the resultant untidiness endured by racial semantics.