VIDEO: “Paradise” – Ryan Caraveo (dir. by Chris Volkmann)

Seattle has a Drake problem and his name is Ryan Caraveo. Hello, emo (or is that hella emo?) could be the subtitle to Ryan’s latest clip, “Paradise” (directed by Chris Volkmann). Like Drake’s best material, this music only lives in the present, serving to make us feel something, anything, like, right now. Everything’s well-lit, but then so is the produce section at Whole Foods. Ryan — and his new album, Swings — was built for mass consumption.

Audio / Video Video

VIDEO: “Betty” – Ryan Caraveo (dir. by Chris Volkmann)

Seattle rap upstart Ryan Caraveo dropped this pop-rap ditty to all the tatted-up cool girls in our midst. At some point I blinked and the hipster aesthetic became status quo. For those women (and men) who still find themselves living ink free (and stubbornly): You will have your redemption — those Williamsburg firebrands who made it en vogue are now pushing strollers through McCarren Park and sprouting gray hairs from beneath their slouchy hats. Golden retrievers and West Elm furniture are a hell of an equalizing force.

Watch for Ryan’s Swings coming soon.