Seattle and New York affiliate Sam Lachow’s recent video and single, “Gary Payton,” isn’t exactly an adequate representation of the rest of the music on the do-everything MC/producer/director’s debut album, Brand New Bike (available now on iTunes). That’s a shame, because the somewhat amusing but mostly inane frat boy rap of “Gary Payton” might turn some heads off before giving the rest of the LP a fair shake. Don’t let the Asher Roth-lite stylings of the video turn you away.
Brand New Bike is a lighthearted, breezy ode to weed, summertime leisure, and the DIY rap lifestyle. It’s impressively capable, especially the production which features live instrumentation and a refreshing simplicity that never over-complicates matters. As for the artist, Sam Lachow will never be a threat to immobilize a competing MC (his delivery is like a more robust version of State Of The Artist’s Hyphen8d), but what he lacks in God-given aesthetic, he counters with a quick wit and above-average technical skill. BNB might just suit your needs for that Saturday night deck party, an event Lachow would be happy to crash.