NEW MUSIC: Pisces – The Flavr Blue

Click album cover to purchase.

Hollis, Parker and Lace Cadence have formed like a disco ball-headed Voltron to bring you The Flavr Blue, everything you’ve been missing from an electro-pop/dance outfit based in Seattle. Their debut album, Pisces, is out today (read this blog’s thoughts on the project here) and they also dropped the first video from the project. Opening track “F x F” gets the high-def treatment by director Jon Augustavo: retaliation, revenge and get-back via girls’-night-out.

Go ahead, Seattle, you can dance now.

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NEW MUSIC: Pisces Preview – The Flavr Blue

Photo via artist’s website.

If you’re a frequent and obsessive Twitter user who is also a frequent and obsessive follower of all things Seattle hip-hop, you may have noticed a mysterious Twitter handle mentioned for the last month or so by members of the local rap community. @TheFlavrBlue is the moniker and — up until a few hours ago — when the accompanying URL was clicked, it directed you to a simple picture of three familiar SEA artists vamping stylishly on a dock somewhere in front of Lake Washington.

Nothing more was revealed, however. No music or other information to speak of other than the pictured identities of the principles at play: Lace Cadence, Hollis Wong-Wear and Parker Joe. Nary a tweet from the cryptic account was present, either.

Finally, all curiosity is quelled, as today the trio have released a musical preview of Pisces, the debut album from The Flavr Blue. Due July 31, the ten-track album is a departure from what you’ve come to expect from its participants. It’s an expertly produced and self-assured collection of electro-pop and dance tracks that range from undeniably body-moving to zoned-out meditative. There’s no hip-hop here to speak of, but all three members of the group have found natural lanes for themselves within a different genre that still takes a few cues from more familiar territory. Lace and Hollis meld easily with lush vocals that are emotive but unforced, and Parker expands his musical repertoire with electronic panache that compares favorably with more well known producers in the field.

Stay tuned next week for a video for “F x F,” visualized by local director extraordinaire Jon Augustavo.

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