As I sit in front of my WordPress stats page, bewildered at the rapid increase in blog hits as a result of Spekulation’s now gone-viral remix of Marshawn Lynch’s charmingly glib Q&A session with Deion Sanders, two thoughts enter my mind: 1) Why the fuck didn’t I think of that? And 2) What, pray tell, is actually the perfect recipe for a meme to go viral? (It then dawns on me that if I truly knew the answer to #2, I wouldn’t be asking myself #1. So it goes…)
Going viral on the internet is as unpredictable as forecasting the weather. It’s something akin to opening a massive restaurant with a menu containing millions of items, and for some reason the grilled cheese with anchovies sandwich ends up being the most popular one. As the proprietor of said restaurant, all you really know is your customers are coming hungry, but for what exactly is unclear.
Sometimes the viral-ized captures the zeitgeist — like Macklemore’s “Thrift Shop” or Carly Rae Jepsen’s “Call Me Maybe”. Other times, it fulfills some sort of emotional need: The internet is so full of horrible news and horrible people commenting on said horrible news, it’s no wonder a tumbling sequence of adorable cat pictures with misspelled captions steals the productivity away from millions. And, yet other times still, going viral is simply a case of the blind squirrel finding the proverbial you-know-what.
My take on Spekulation’s “Bout That Action (Beast Mode Remix)” has nothing to do with dumb luck and everything to do with the Restaurant Corollary (terminology mine) I described above: There is a large community of Seattle sports fans that have no grand tradition(s) to fall back on in the lead-up to this weekend’s Super Bowl*. We — and I’m definitely including myself here — have rushed full-speed, head-on into a pre-Super Bowl state of celebration and agonizing anticipation, clinging only to our bankrupt estimations of what might — what could — possibly come to be. The emotions of a post-Super Bowl XLVIII universe where our favored team is inexplicably crowned the victor, is as unknowable and alien as life is on Mars.
“Bout That Action” is simply our gravity. It is the drum beat keeping regular time for our racing hearts. Hearts that threaten to destroy us by pumping lethal doses of anxiety into our already alcohol- and caffeine-saturated blood streams. Rapper Prometheus Brown seems to understand this. He cut a version of Spekulation’s track called “This Ain’t A Seahawks Anthem”, complete with precise, fastidious raps, and then followed up the song with these tweets:
The confluence of professional sports and hip hop in Seattle isn’t new, but the grand tradition of excellence has been fleeting. Until now, it’s existed just this side of a theory (1978-79 Sonics and present-day Macklemore notwithstanding). We are currently in a state of existential angst over these Seahawks. We are hungering at the door of an establishment we don’t truly know the inside of. There is a menu of items at our disposal, yes, but all we can really tell you is that we’re “bout that action”. That is, until the barriers guarding virtue fall on Sunday, and the mysteries of sports deliverance are solved in front of our very eyes.
*Yes, I realize the Seahawks have already played in a Super Bowl, but I contend this year feels different. Seattle fans have been able to stake a claim to having the best team in the NFL all season. The 2013 version of the Seahawks is an intense microcosm of what we’ve desired since the ’80s. It’s a little bit like the 2001 Mariners when they were the best… Until they weren’t.