VIDEO: “Natural Resources” – Raz Simone

The video for Raz’s “Natural Resources” was filmed over the course of the rapper’s trip to SxSW, both at officially sanctioned festival performances and a series of pop-up/guerilla-style shows in the streets of downtown Austin. Given the heavy subject matter of the track — the get-busy-living-or-die-from-exposure industriousness of this country’s marginalized people — at first glance the concept for the video doesn’t seem to fit the lyrics. But given the rapper’s own diligence and perseverance within the amalgam of humanity and cultural free-for-all that is SxSW, the backdrop for the video comes into greater focus. There’s nothing more natural here than Raz’s own charisma, and few things as resourceful as his live band, PA System, setting up their gear in the middle of the street.

Get Raz’s Cognitive Dissonance: Part One for free, here.


VIDEO: Nardwuar vs. Macklemore @ SXSW 2011

Thanks to my homie for hipping me to this. From the SXSW 2011 files, the vexatious yet shockingly well-informed Nardwuar interviews Seattle’s own Macklemore. Is this a true sign that the artist formerly known as “Professor Macklemore” has finally “made it”? That’s unlikely. But it still must be an oddly satisfying career landmark for The Town’s currently favored son.

Fun fact: before Drake blew, Macklemore had the opportunity to hire mainstream rap’s reigning prince for a “show and verse” for the low, low price of $6,000. One of those fork-in-the-road moments that’s fun to ponder.