“The Three Rules” music video by Art Vandelay. Take 2. Ricky Pharoe “hated” the first version, and if you go back to our original YouTube post of that clip, you get an ominous “This Video Does Not Exist”. I can’t think of a more fitting message when it comes to Ricky and his producer cohort Mack Formway, Seattle’s top professors of hip hop pessimism.
“The Three Rules” is the opening track on Art Vandelay’s latest record, Eye 8 The Crow, which you can check for here and below. The video is a peek inside the tripped-out headspace of MC Ricky Pharoe and it’s a sight to behold (however: SEIZURE WARNING).
More interesting to me, though, are the rapper’s bars which seek to subvert the definition of what “success” means in the rap game. If a dope rapper spits a hot 16 in the woods, but no one is there to hear it, does he make a sound? Ricky Pharoe teeters on this sharp lyrical edge and production partner Mack Formway’s beat is wound appropriately tight.