“The Three Rules” music video by Art Vandelay. Take 2. Ricky Pharoe “hated” the first version, and if you go back to our original YouTube post of that clip, you get an ominous “This Video Does Not Exist”. I can’t think of a more fitting message when it comes to Ricky and his producer cohort Mack Formway, Seattle’s top professors of hip hop pessimism.