Seattle and New York affiliate Sam Lachow’s recent video and single, “Gary Payton,” isn’t exactly an adequate representation of the rest of the music on the do-everything MC/producer/director’s debut album, Brand New Bike (available now on iTunes). That’s a shame, because the somewhat amusing but mostly inane frat boy rap of “Gary Payton” might turn some heads off before giving the rest of the LP a fair shake. Don’t let the Asher Roth-lite stylings of the video turn you away.

Brand New Bike is a lighthearted, breezy ode to weed, summertime leisure, and the DIY rap lifestyle. It’s impressively capable, especially the production which features live instrumentation and a refreshing simplicity that never over-complicates matters. As for the artist, Sam Lachow will never be a threat to immobilize a competing MC (his delivery is like a more robust version of State Of The Artist’s Hyphen8d), but what he lacks in God-given aesthetic, he counters with a quick wit and above-average technical skill. BNB might just suit your needs for that Saturday night deck party, an event Lachow would be happy to crash.


  1. This video is trippy ,i heard the other song though and it was a totally different vibe. Hes pretty good and if all the instruments are live thats refreshing i just didnt understand when it says ‘but what he lacks in God-given aesthetic, he counters with a quick wit and above-average technical skill”

  2. To clarify: the sound of Sam’s actual voice isn’t particularly interesting to listen to. All those natural aspects that an artist has little to no control over (tone, timbre, resonance) are missing. What kept me interested was his “quick wit and…technical skill.”

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